Swiss Cab DispatchThe Swiss Cab Dispatch Missed Call Cost Calculator shows taxi, cab and limo operators how much revenue unanswered calls really cost: per month, per year and including customers who never come back. Then see how much you could recover by answering more of those calls.
How much are missed calls costing your taxi company?
Enter a few numbers from a normal week. The calculator shows the rides and revenue you lose when nobody answers, and what you'd win back.
- Monthly and yearly loss
- Repeat customer effect
- Recovery estimate
Results are estimates based on the numbers you enter. Nothing you type is sent to us.
What the Missed Call Cost Calculator does
Monthly and yearly loss
The revenue you lose to unanswered calls each month and each year.
Repeat customer effect
Includes regular customers who switch to a competitor after a missed call.
Recovery estimate
How much you could win back by answering half, 80% or almost all of those calls.
12-month chart
See how small daily losses add up over a year.
Get started in 4 steps
- 1Count missed calls
Check your phone system for missed and abandoned calls over a full week and divide by seven.
- 2Enter your average fare
Use your average across all jobs, including short trips and airport runs.
- 3Set the booking rate
Most genuine callers want a ride now. 60–80% is a common estimate.
- 4Read the result
See the monthly and yearly loss, and how much answering more calls could win back.
Why missed calls matter so much
Most people who call a taxi company want a ride now. If the phone rings out, very few leave a voicemail. They call the next number on Google or open a ride app, and some of them never come back. That's why missed calls are often the most expensive problem a small taxi company never measures.
How to count your missed calls
Your phone provider or VoIP system shows missed and abandoned calls. Check a full week, including Friday and Saturday nights, and divide by seven for a daily average. Many owners are surprised at how high the number is after midnight and during busy peaks when one dispatcher is already on another call.
How the calculation works
Lost rides = missed calls per day × booking rate × days open. Lost revenue = lost rides × average fare. The repeat-customer figure multiplies the yearly loss to reflect regular customers who switch to a competitor after a bad experience.
What to do about it
You can hire another dispatcher, forward calls to a driver, or use an outsourced dispatch team such as our nights and overflow service. Compare the options with the Dispatcher Cost Calculator. In most cases, the cost of answering the phone is far lower than the revenue being lost.
Missed Call Cost Calculator: questions and answers
Is this calculator accurate?
It gives an estimate based on your own numbers. For best results, use your real missed-call count from your phone system.
What booking rate should I use?
Most callers to a taxi company are ready to ride. 60–80% is a common range for genuine missed calls.
Why include repeat customers?
A regular customer who switches after a missed call takes all their future rides with them.
Does it work for limo companies?
Yes. Use your average booking value instead of an average taxi fare.
Where do I find my missed calls?
In your phone or VoIP provider's call log or reports. Look for missed, unanswered or abandoned calls.
How can I stop missing calls?
Add a dispatcher for busy hours, set up overflow forwarding, or use an outsourced dispatch team for nights and peaks.
Stop losing rides to missed calls.
Try our service free for 2 full days. No contract, no setup fee, no card required.